Lars Larsen Had a Dream
| Lars Larsen was born in north-western Denmark and served his apprenticeship in a drapers’ store. He later moved into the furniture business where he nurtured the idea of opening his own chain of bed linen outlets. He had practically no money, but plenty of bright ideas. The ambitious young entrepreneur soon managed to find a number of suppliers and a bank willing prepared to back him. The bank was a small branch of the Danish Nørresundby Bank, and he is still with them today. |  |
Take-off in Aarhus, Denmark
Lars Larsen envisioned a chain of stores and, for him, getting the concept off the ground was more important to him than choosing a location for his first store. As it happened, he chose the Jutland city of Aarhus and the first JYSK store opened for business there on April 2, 1979. Lars Larsen had envisioned a chain of stores, and with such grand plans it didn’t matter where in Denmark he opened his first store. The most suitable store space was found in the city of Aarhus in Jutland, so on the 2nd of April 1979 the first store opened its doors.
Lars Larsen is the owner of the JYSK Group and its subsidaries, among these the JYSK companies throughout the various countries as well as Dänisches Bettenlager and Bettenwelt in Germany and Austria.
In addition to the JYSK Group, Lars Larsen also owns or partly owns other companies. 'Bolia.com' is an internet based chain of furniture outlets with showrooms in European cities and in China, 'Interior Direct' is a large-scale supplier of furniture for hotels and conference facilities, and 'Himmerland Golf & Country Club' is one of Scandinavia's best equipped and most attractive golf courses with its own first class golf hotel.
Lars Larsen's autobiography
Read the autography by the founder of JYSK here. The book was first published in 2004.
