Quality-for-less
Through his chain of bed linen stores, Lars Larsen developed his strategy of bulk-buying quality products cheaper than his competitors - and selling them cheaper too, making the customer the winner.
Goods and Customers are the Centre of Everything
JYSK’s business is built on a wide range of great offers brought to the market thanks to clever purchasing. Its reputation continues to grow thanks to its willingness to pass these savings onto customers. The result is a unique company culture that is plain-speaking, straightforward and down-to-earth.
JYSK World-Wide
From the very beginning Mr. Larsen wanted JYSK to become a market leader. Since 1979, JYSK has evolved into an international organisation with 14,000 staff, stores in most European countries, the Middle East and Canada and a turnover of £1.9 bn.
Timeline:
2008
29 May the first franchise store opens in Macedonia in Tetovo.
10 April JYSK’s first two stores opens in Murska Sobota and Brezice.
4 April JYSK’s first two British stores opens in Mansfield and Lincoln.
2007
The first JYSK franchise store opens in Oradea in Romania.
The first JYSK store opens in Corbeil-Essonnes in France.
The first JYSK franchise store opens in Dubai.
The first JYSK franchise store opens in Tirana, Albania’s capital.
| 2006 The first two JYSK stores open in Baar and Bülach in Switzerland. The first four JYSK stores open on the same day in Arnhem, Zoetermeer, Heerhugoward and Lelystad in the Netherlands. The first JYSK store opens in Trenčín, Slovakia. 2005 The first JYSK store opens in Budapest, Hungary. The first JYSK franchise store opens in Kiev in the Ukraine. The first JYSK franchise store opens in Moscow. The first JYSK franchise store opens in Plovdiv in Bulgaria. On September 1, JYSK’s 1,000th store opens in Dingolfing, Germany. |  |
