JYSK mission and vision
We at JYSK believe that we can always do things a little better and become even bigger, so that we can still give our customers the best offers in the future. We have collected our general thoughts on the future of JYSK to create our mission statement and vision. We want to do more than just give our customers an attractive offer based solely on price. Our entire concept should radiate our good offers to our customers. | ![]() |
JYSK mission
- To be a great offer for everyone within sleeping and living
JYSK vision
Within sleeping and living
- To be the world’s most widespread and profitable chain of stores
- To offer our customers the world’s most competent shopping experience
- To have the world’s most convenient store concept within our business
- To be the world’s most well known brand in value for money shopping

