Lars Larsen receives Lloyd's Prize 2012
Lars Larsen is this year's recipient of the illustrious Lloyd's Prize for business, which was presented to him by Denmark's former Prime Minister, Lars Løkke Rasmussen.
Larsen received the 2012 Lloyd's Prize for his outstanding contributions to the Danish business community. The awards ceremony was held at the British Embassy in Copenhagen.
In a speech given to mark the occasion, former Prime Minister Rasmussen commented, "Lars Larsen has proven that an entrepreneurial drive and faith in one's abilities can go a long way. Denmark's most popular merchant has risen from a small-scale entrepreneur to become the face of an international and world-renowned concern. Lars Larsen has made his mark, both personally and commercially, on the Danish business community through a lifelong commitment to his life's work."
Rasmussen also emphasized Larsen's popularity in Denmark and beyond:
I'm sure most Danes know just which Larsen is speaking when they hear his famous catchphrase, 'Hello there, I'm Lars Larsen, and I have a great offer for you!' Lars has created a success – not just in Denmark, but one that reaches worldwide. His business idea has grown from single, small town shop to become a concern with more than 1,800 stores spread across 35 countries. An impressive success, to say the least. It is therefore with great pleasure that I am able to name Lars Larsen as the recipient of the 2012 Lloyd's Prize. Congratulations, Lars."
Charlotte Jepsen, Managing Director of the Danish accountants' association, FSR, had this to say at the awards ceremony:
"Growth doesn't just happen. Growth is created by private companies. Growth is created by visionaries and talented entrepreneurs with a good business idea, and who have vision, courage and the ability to make things take root and grow. Lars Larsen is the perfect example of such visionaries. Driven by the desire to achieve success and overcome setbacks, Lars Larsen has created an international concern that is characterised by its superior business acumen and good old-fashioned common sense, as well as by being rooted in Danish values."
FSR has named the winner of the Lloyd's Prize for 22 years, and with it, the Danish industry association hopes to draw attention to entrepreneurship and growth in Denmark. In addition to the honour of winning the award, the recipient receives a check for 35,000 Danish kroner from the British company, Lloyd's, which is one of the world's largest insurance markets.
About FSR: FSR is an industry association for state-authorised accountants in Denmark. FSR has over 6,000 members and represents around 800 member companies. The organisation represents the professional and political interests of the accounting sector.
For further information, please contact:
Jonas Schrøder, JYSK's Communications &CSR Director, on +45 4090 5493, or email@example.com