JYSK supports Aarhus in becoming
Capital of Culture JYSK recently loaned out
2,200 pallets for the construction of a stage to a cross-cultural project in the Danish city of Aarhus.
There, a local organization called BY i BY (or 'City in City' in English) will
host cultural events throughout the city over the next three months in an effort to encourage its inhabitants
to work more closely together at every level. One of the goals of the project is to impress the panel
of judges who will decide whether Aarhus is to be the 2017 European Capital of Culture.
JYSK supports Aarhus' campaign to become the 2017 European Capital of Culture. The company's headquarters are located in this city, which is fighting a tough battle with the southern Danish city of Sønderborg for the cultural title. In connection with this, JYSK recently loaned out a total of 2,200 pallets needed to construct the 'Black Box' stage for dance and theatre, with room for 50 spectators, near the city's cathedral. Black Box is just one of the many projects to be held by the BY i BY cultural network over the next three months in order to show what Aarhus has to offer when local architects, designers, businesses, musicians, public institutions, students, citizens and other creative people come together to think big, unconventionally, and with vision.
"It takes courage to form such a partnership in which the finished product is created via the process, and not pre-defined from the beginning. We don't know where this whole thing will end, but we're thinking big," says Christian Dietrichsen, BY i BY coordinator.
Broad public support
In addition to the construction of stages and performance areas, BY i BY will hold a series of conferences, concerts, lectures, dance and theatre performances, debates and workshops throughout the period – and afterwards, as well. JYSK's Communications & CSR Director, Jonas Schrøder, commented,
"It's exciting to see so many actors from the Aarhus area lend their support to the project, and we're more than happy to contribute as well."
formation of BY i BY is not simply the result of Aarhus' battle with Sønderborg to become the 2017 European
Culture of Capital, though the project does fit well within the context. As such, BY i BY will also
attempt to sway the judges' panel based on what Aarhus is able to put together in a short amount of
time, when the entire city works together to create visionary cultural events.
The picture can be downloaded.
For further information, please contact:
Christian Dietrichsen, BY i BY coordinator: email@example.com, +45 50 50 20 02.
Jonas Schrøder, JYSK's Communications & CSR Director: firstname.lastname@example.org, +45 40 90 54 93.
www.facebook.com/byibyaarhus (in Danish)