JYSK supports several cultural and athletic institutions.
In 2012 JYSK became the title sponsor to a new sports institution, and is now proud to share its name with JYSK Arena, located in Silkeborg, Denmark. Through the sponsorship agreement, JYSK has pledged millions of Danish kroner to the JYSK arena, initially over the next four years.
JYSK owner Lars Larsen inaugurates the newly named JYSK Arena with Silkeborg's Mayor at the time Hanne Bæk Olsen.
In 2015 JYSK entered into a sponsorship agreement with Danish handball club Bjerringbro-Silkeborg Elitehåndbold, and JYSK's logo now graces the players' jerseys. The sponsorship is a natural extension of JYSK's existing sponsorship agreement with JYSK Arena, which is Bjerringbro-Silkeborg's home court.
In 2017 JYSK became a main sponsor of the Danish handball club Silkeborg-Voel KFUM, where the women's team play in the best league in Denmark. The team also has it's home court in JYSK Arena together with Bjerringbro-Silkeborg, and JYSK is now the proud sponsor of both a men's and women's handball team in Silkeborg.
JYSK is also the title sponsor of the future stadium JYSK Park, which will be located in Silkeborg, Denmark. The stadium is expected to completed in the summer 2017, and will be located next to JYSK Arena.
Made in Denmark
JYSK is a sponsor of Made in Denmark, which is the name of the Danish golf tournaments played as part of the European Tour.
The European Tour consists of some 50 annual golf tournaments held primarily in Europe, but also in Asia, Australia and Africa. The first Made In Denmark tournament will mark the European Tour's first event to be held in Denmark in many years. The tournaments will be held at Lars Larsen's Himmerland Golf & Spa Resort, located in Northern Denmark. Some 160 professional golfers from around the world will participate.
JYSK owner Lars Larsen, European Tour director George O'Grady and the renowned Danish golfer Thomas Bjørn participated in the press conference at which Made in Denmark was officially unveiled in 2014.