Mission Statement

We at JYSK believe that we can always do things a little better and become even bigger, so that we can still give our customers the best offers in the future.

We have collected our general thoughts on the future of JYSK to create our mission and vision. We want to do more than just give our customers an attractive offer based solely on price. Our entire concept should radiate our good offers to our customers.



  • A great Scandinavian offer for everyone within sleeping and living


  • To be customers' first choice
  • To be employees' first choice within retail
  • To be the world’s most widespread and profitable chain of stores